LEARN HOW ROVIO PUTS FREE-TO-PLAY QUALITY AT THE HEART OF GAME DEVELOPMENT, KEEPING TWO BILLION USERS COMING BACK FOR MORE

How did Angry Birds reach one billion users within three years of its launch, and two billion users just 18 months later? And how is Rovio’s skill in creating free-to-play mobile games still driving the company’s success today?

Most answers to these questions have something in common: recognition for the sheer feeling of quality that the Angry Birds games exude in everything from their touch-responsiveness to their physics simulation and in-game economics. But this poses an additional question: how does Rovio achieve such quality?

Magdalena Telech is Rovio’s Quality Assurance Manager and she’ll soon be speaking at GameBench’s open ( London ) mobile QA event to give her own, insider perspective on what makes Rovio’s mobile games special.

According to Telech, a large part of her team’s effectiveness derives from two aspects of its philosophy:

• Treating free-to-play as an overarching mentality, rather than just as a business model, which means that special attention is paid to things like the quality of experience that gamers get from an in-game marketplace;
• Removing the traditional divide between developer and tester, effectively creating a new role of “QA lead and advocate” within the development team;

If you’d like to discover how these ideas work in practice, and how they apply across a broad spectrum of games and apps, come and see Magdalena Telech’s full presentation at open( London ) on February 2nd.